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Pascack Valley Daily Voice serves Emerson, Hillsdale, Montvale, Park Ridge, River Vale, Washington Township, Westwood & Woodcliff Lake

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DV Pilot police & fire

River Vale teens use ‘Sticker Shock’ to warn against underage drinking

Photo Credit: Cliffview Pilot File Photo
Photo Credit: Cliffview Pilot

SHOUT OUT: River Vale Liquors teamed up with local teens and police this week for “Project Sticker Shock,” a campaign aimed at reminding the public that providing alcohol to underage youth is illegal.

Seven local youngsters joined store owner Brij Chopra and police Detective Sgt. John DeVoe in placing florescent green “warning” stickers on multi-packs of alcohol and glass refrigerator doors.

“ ‘Project Sticker Shock’ should serve as a reminder that providing alcohol to underage persons, or allowing them to drink in a place under your control, is against the law,” DeVoe said.

The Sticker Shock campaign is run by the Bergen County Prevention Coalition, which is an initiative of The Center for Alcohol and Drug Resources (a program of Children’s Aid and Family Services).

River Vale Municipal Alliance Coordinator Ada Vassallo organized Tuesday’s event along with the sergeant.

Also participating were Township Administrator Gennaro Rotella and Police Officer Jared Arcidiacono.

“A strong community message is sent when a business like River Vale Liquors takes responsibility for speaking out against underage drinking,” Vassallo said.

To learn more about underage drinking and how you can help prevent it, visit The Center for Drug and Alcohol Resources website: www.TCADR.org

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