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Emerson Deli Aids Customer In Crisis With Wednesday Special

Dan Hivry of Shortrounds Deli is donating 10 percent of his proceeds Wednesday to Gerry Farrell, a longtime customer who suffered a brain aneurysm.
Dan Hivry of Shortrounds Deli is donating 10 percent of his proceeds Wednesday to Gerry Farrell, a longtime customer who suffered a brain aneurysm. Photo Credit: Lorraine Ash

EMERSON, N.J. — You can eat at Shortrounds Deli in Emerson Wednesday for a cause.

Ten percent of the day’s proceeds on breakfast, lunch, and dinner will benefit longtime Emerson residents Christa and Gerry Farrell.

The deli is running a Gerry Special just for the day, too: Chicken Parm Hero with Fries.

In June of last year, Farrell, a young husband and father of two, suffered a ruptured brain aneurysm, according to Shortrounds. He is unable to rejoin the work force.

“Gerry used to come in all the time. Then I didn’t see him for a while,” said Dan Hivry, owner of Shortrounds.

“I didn’t know what happened,” he added. “When they told me, I was happy to help out.”

Proceeds from Wednesday sales at the deli will go toward Farrell’s medications and mounting medical bills.

Ten percent of all Super Bowl party orders made and paid for Wednesday also will be donated to the Farrells.

Last summer, a GoFundMe page was created for the family by Renee Adams, who wrote that a minimally invasive procedure saved Farrell’s life.

So far, that campaign has raised $14,400. The goal is $25,000.

“Because of all of your support, Christa has been able to place much of her focus on Gerry’s recovery and care,” Adams wrote.

Farrell is now in an in-patient rehabilitation program indefinitely, according to the GoFundMe page.

Simultaneously, it says, the family faces bills stemming from his 14 days in a neuro intensive care unit.

“That’s 14 days of tests, surgeries, procedures, drips, oxygen, evaluations, physical therapy, medications, and more,” according to the GoFundMe page. “Fourteen days in a unit where nurses checked on him every 20 minutes.”

Shortrounds Deli is located at 189 Kinderkamack Road in Emerson.

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