HILLSDALE, N.J. — Every little thing Organic Milk Corp of Hillsdale does around the clock revolves around a single goal: bringing farm-fresh milk and other products to the doorsteps of Bergen and Passaic county customers.
Sometimes within hours of being bottled.
Rosemarie Romano bought the business — then a simple milk delivery service — 15 years ago.
Back then, the trend toward fresh, organic, nutrient-dense foods was just beginning.
“We’ve evolved from offering 6 items to 100,” Adams said. “That includes milk, cream, hand-churned butter, cheese, handmade yogurts, eggs, grass-fed meats, fish and more.”
But not just any products — and not just any milk.
All come from 6 farms in New Jersey, New York and Pennsylvania that follow stringent requirements set by Romano.
“There’s no inventory,” Adams said. “Everything is literally delivered on a daily basis the night before. It’s loaded onto the trucks and it goes right out to customers’ doorsteps.”
Christian Singleton, Organic Milk Corp’s warehouse manager, is in the warehouse well before dawn to load trucks. Then he drives one of the routes himself.
He likened delivering milk to delivering mail.
“We always deliver, no matter what the weather, unless we’re not allowed to drive because of a state of emergency,” Singleton said. “But if that’s the case, we make up the following day or as soon as we can.”
If a big storm is forecast, Singleton and his crew deliver the day or night before it hits.
“We’ll pull an all-nighter,” he said, “to make sure our customers get their products.”
People like that. They’re also crazy about the glass bottles.
Organic Milk Corp customers know about the dangers of plastics packaging, Adams said. They also value actually knowing the quality of their milk and where it comes from.
“A lot of organic milk on the market is being ultra-pasteurized at a very high temperature, rendering it sterile and with very little nutritional value,” Adams said.
“The farms Rosemarie supports don’t put the milk through that process, which makes a big difference in the quality of the milk and all the other products,” he added.
The trend is making a comeback. Home milk delivery was common from the 1950s through the 1970s, before the rise of supermarkets.
In part, it has come back, Adams explained, because people are starved for time.
“Now you’ve got a lot of two-income families again,” he said. “That’s the only way to survive. Even soccer moms don’t have time to go shopping as often.”